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Salty Ecom

●VP-level ecommerce consulting / red pen mode

Let me dig through your business.

A focused operator teardown of the P&L, funnels, ad accounts, organic plan, and systems underneath them—then a direct read on what the numbers say to do next.

ENTER THE OPERATING BRIEF ↓

OPERATING BRIEF / 03 CHAPTERS

Scroll to process the system
01Evidence

INPUT / SIGNAL

The credential came from carrying the whole P&L.

Brendan built Cute n Country from zero to approximately $10 million in revenue inside three years while operating Shopify, Amazon, Facebook, Google, content, merchandising, and the economics as one business.

  • ↳Approximately $10M in three years from zero
  • ↳More than 3M followers built
  • ↳Historical operator result; outcomes are not guaranteed
02Teardown

INPUT / SIGNAL

Find where the business is actually leaking.

The review moves from contribution economics into acquisition, conversion, retention, merchandising, and operating constraints. The point is not more slides. It is a prioritized decision map.

  • ↳P&L and contribution-margin read
  • ↳Funnel and ad-account audit
  • ↳Organic and creator opportunity map
  • ↳Tracking and operating-system gaps
03Advisory

OUTPUT / DECISION

Use a VP lens without adding a VP layer.

Some businesses need a finite teardown. Others need a senior operator in the room through the decisions that follow. The engagement matches the operating need rather than forcing a retainer.

NEXT MOVE / OPERATOR REVIEW

Bring the operating facts.

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