Privacy Policy

Salty Ecom provides ecommerce operations services — TikTok Shop management, paid media, creator management, and connected analytics — for its own brands and for clients. Salty Ecom is the data controller for information collected through this website, and acts as a service provider or processor when handling data on behalf of client businesses. For any privacy question or request, contact brendan@saltyecom.com.

We keep collection intentionally limited.

• ↳Contact and business information you choose to send us — name, email address, company, and the details you include when applying to work together or emailing us.
• ↳Technical data collected automatically when you visit the site — IP address, browser and device type, pages viewed, and referring URLs — via our hosting provider and privacy-respecting analytics.
• ↳Business and advertising data connected to the services we operate, described in the platform data section below.

To operate advertising and commerce programs, we integrate with third-party platform APIs, including Meta (Facebook and Instagram) Marketing APIs, TikTok Business and TikTok Shop APIs, Shopify, Amazon, and Google. Through these integrations we may access campaign and ad performance data, audience and engagement metrics, order and fulfillment data, product catalog data, and creator collaboration data.

• ↳We use platform data only to provide and improve the services for the account that authorized access — reporting, campaign management, creative optimization, order operations, and analytics.
• ↳We do not sell platform data, use it to build advertising profiles for unrelated third parties, or transfer it except as needed to provide the services or as required by law.
• ↳Our use of data received from each platform complies with that platform's terms, including Meta's Platform Terms and Developer Policies and TikTok's Business API and TikTok Shop terms.
• ↳Access tokens and credentials are stored securely, scoped to the minimum permissions required, and revoked when an engagement ends.

We use the information described above to respond to inquiries and applications, provide and administer our services, measure and improve campaign and site performance, maintain security and prevent abuse, and comply with legal obligations. We do not sell personal information, and we do not use it for automated decision-making that produces legal or similarly significant effects.

We share information only with service providers who process it on our behalf (hosting, analytics, email, and the advertising and commerce platforms named above), with a client when the data belongs to that client's business accounts, when required by law or legal process, or in connection with a business transfer. Service providers are bound to use the data only to provide their services to us.

This website uses only the cookies and similar technologies needed for the site to function and for aggregate analytics. Advertising campaigns we run on platforms like Meta and TikTok may use those platforms' pixels and cookies on client sites under the platforms' own policies; consult the relevant platform's privacy policy for details and opt-out tools.

We retain personal information only as long as needed for the purposes above or as required by law, then delete or de-identify it. Platform data is retained only for the duration of the authorization that granted access.

• ↳To request deletion of your data, email brendan@saltyecom.com with the subject 'Data deletion request'. We will confirm and complete verified requests within 30 days.
• ↳If you disconnect or revoke a platform authorization (for example in Meta or TikTok account settings), we delete associated platform data from our systems within 30 days of the revocation.

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information, and to object to or restrict certain processing. To exercise any of these rights, email brendan@saltyecom.com; we will respond within the timeframe required by applicable law and will not discriminate against you for exercising them.

We use reasonable administrative and technical safeguards — encryption in transit, access controls, and least-privilege credentials — to protect the information we hold. No method of transmission or storage is completely secure. Our website and services are directed at businesses and are not intended for children under 13; we do not knowingly collect information from children.

We may update this policy as our services or legal requirements change, and will post the revised version here with a new effective date. Material changes to how we handle platform data will be reflected before they take effect. Questions, requests, or complaints: brendan@saltyecom.com.